.png?width=1080&height=1080&name=InstagramPosts%20(23).png "In-Home Services")
Service Providers: How to get qualified leads
To grow your small business, you need clients. And to get clients, you need leads! That’s why getting qualified leads is the KEY to growing any service business. So, the big question is…
“How can you get high quality cleaning leads, appointments and clients each month?”
Marketing services: The old vs new way
There are two ways to grow a company:
1) Use OLD traditional marketing strategies
These are low-cost time-intensive strategies such as referrals, word of mouth, networking events, direct mail, cold calling, etc. Although these strategies can work, they’re not very predictable or scalable. They’re also very time-intensive!
2) Use NEW digital marketing strategies
This is where you leverage digital marketing channels to get leads, appointments and clients 100% online and mainly on autopilot. It can take some work to set these strategies up, but in the long-term they are a lot more predictable, profitable and less time-intensive.
In this article, we’ll focus on the pros and cons of these digital marketing strategies, so we can help make the right decision for your business.
1. Google SEO
|
Pros |
Cons |
|
SEO supports long term growth: SEO is a (free) long term strategy that can consistently and steadily bring in new leads over the course of years. But as the trade has become more complex requiring specialist knowledge, hiring a professional is advised. |
It can take a while to see results: For businesses looking for fast, overnight results, SEO won’t be the answer. As it takes for Google’s algorithm to index and rank each page, SEO can take up to 6-12 months to fully manifest. |
2. Linkedin Outreach
|
Pros |
Cons |
|
It’s free: It’s possible to generate a massive amount of views, connections, and traffic without having to buy ads or boost posts. In order to do this you will need to provide followers with valuable content, often! |
It’s difficult to showcase your work: LinkedIn doesn’t allow you to provide much personal information, limiting what you can do in terms of photos and videos. When you’re selling a service, potential customers like to see what you can do! |
3. Facebook Ads
|
Pros |
Cons |
|
Drop-off rates can be lower: When you run a Facebook lead ads campaign (you know how to do that right!?) Facebook users can fill out lead forms, join email lists, and get discount offers all while never leaving the social media platform. |
The lead quality is LOW: Because Facebook’s lead ads make it SO easy to get a prospect’s info, more often than not the leads lead nowhere! It is especially important to nurture social media leads if you want to turn them into customers. Which, considering you’ve already paid for the privilege of posting the ad, can feel frustrating. |
4. Pay Per Lead
|
Pros |
Cons |
|
Leads are sent straight to your inbox: There are A LOT of pay per lead generation services to choose from. Although you need to pay for the leads, then time-investment is very little. |
A lead that is from a database is not very good quality: Many people complain that the lead quality is not very good, and you could end up wasting your time and money. |
5. Angi, Thumbtack or HomeAdvisor
|
Pros |
Cons |
|
Connect with potential clients easily: By using a home services platform, you have the ability to reach a hyper-local target audience, which can reduce or eliminate the need to rank on Google. |
These platforms don't charge the client up front: Once you’ve completed the job, the back and forth of trying to get paid is a real pain in the butt and a huge waste of time! |
Summary
Buying leads from a lead generation, marketing or social media company is a popular solution for lots of service providers. But the reality is, it’s very hard to find a GOOD lead generation company that will get you, appointments, customers or repeat business.
If you’re looking for leads without hiring a lead generation company to get them for you, a better option might be to find a middle man to do this for you…
Hi, we’re Chappy!
Chappy can help you identify new customers and manage the services you provide. Join our network of providers and you'll get access to an intuitive and easy-to-use method of finding members near you who need help with a service you provide. All you need to do is bid on customer’s requests and watch as you generate new business. It’s simple, FREE and effective.
Add existing users
Keep more of your money - Chappy eats the credit card processing fees and it’s completely free for you and your clients.
Guaranteed payments
Chappy charges the customer upfront so you never have to worry about not getting paid for a job well done. Money is directly deposited into your bank account 3 days after service.
Added functionality
Manage your calendar in Chappy with intuitive appointment scheduling, and you and your clients get automated email and text appt reminders.
Generate new business
Get email notifications whenever requests in your area match your services.
Help your business to grow through quality leads and new revenue streams. Become a Chappy pro today.
